The Basement Doctor had the honor of once again participating in this year’s Pelotonia, a grassroots bike tour with one goal: end cancer. While the bike tour takes place over a single weekend, fundraising efforts take place year-round, and we were proud to be a part of several events leading up to the big ride the weekend of August 4 – 6.
On August 2, The Basement Doctor served as the presenting sponsor for the 9th Annual Power of the Pedal: Team Solove Gala at Bon vie Bistro at Easton TownCenter. The gala takes place ahead of the opening ceremony to assist their team of riders in raising even more money for this cause. To help spread the word about the gala, our Basement Doctor team walked with Power of the Pedal: Team Solove riders in the Bexley 4th of July parade and handed out flyers with event information. We also created several marketing pieces, including save the dates, email blasts and a social media countdown.
The event successfully raised thousands of dollars that will go directly to cancer research at the Ohio State University Comprehensive Cancer Center – Arthur G. James Cancer Hospital and Richard J. Solove Institute. The total raised was added to the amounts raised by the individual riders.
Those who attended enjoyed inspirational speakers, live entertainment by DJ MDizzle, food and drinks, and both a live and silent auction filled with fantastic prize packages. Each year, Power of the Pedal remembers someone who has lost their life to cancer, and this year they honored Carol Fox. Fox was the first female president of Columbia Gas of Pennsylvania and Maryland, who died in 2014 from endometrial cancer. During her 31- year career with Columbia Gas, Carol had profound influence and devotion to her company and community.
Power of the Pedal had 24 members participate in fundraising this year, including Maria Durant of ABC 6/Fox 28, and Kelley Douglas, owner of Stile Salon at Easton. Most of the riders biked an incredible 100 miles from Columbus to Gambier.
Two of our own Basement Doctor team members, Betsy and Adam Bankhurst, took part as riders and had an amazing experience. This was the second year for Betsy, but this was Adam’s first time participating.
“Betsy and I were so honored and proud to be a part of Pelotonia and Power of the Pedal: Team Solove. Saturday was one of the greatest and most fulfilling days of my life, and while it was challenging, I was so inspired and moved by the thousands of people who came together for one goal. I will never forget this experience, and I can’t wait to ride again and continue my fight until this horrible disease is gone, once and for all,” he said.
The fundraising efforts of the team have resulted in more than $100,000 in donations. Riders can continue to get funds up to October 6. To learn more about this amazing cause, visit pelotonia.org and visit our Facebook page for more pictures from the Gala and ride.